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Merlin’s magical transformation

1st May 2012

British-based authors of Merlin Business Software, Chatsworth Computers Limited, are going through an exciting transformation on 1st May 2012.

To coincide with the start of their new Financial Year, Chatsworth are undergoing a total branding transformation and will be renamed Merlin Business Software Limited.

Merlin’s Chairman, Andrew Wilson commented “…the opportunity to rebrand under a single Merlin identity has been one that we have been considering for some time and, given the growth of our business and customer-base, we have decided the time was right to go forward in to new and exciting markets under a common brand name.”

Adding to this, Managing Director, Clive Mallender explained that “.. whilst we will be retaining the Chatsworth identity at Group level, it will be sad to be moving away from the Chatsworth name directly – a name that is synonymous with businesses in Chesterfield, which itself has close ties to Chatsworth House in Derbyshire, home to the Duke & Duchess of Devonshire. However, as we have worked extremely hard with our customers to make Merlin Business Software the success it has become, it made perfect sense to create a new and striking brand that would help promote the Merlin Trademark to a growing and international customer base. To use a few boxing terms, the quality of features in Merlin has grown over the years to the point where Merlin is ‘punching above its weight’ and regularly sees ‘big-ticket’ solutions knocked-out in the opening rounds.”

Merlin’s Marketing Team, headed by Sales & Marketing Director, Ashley Jones noted “…having spent over 17 years establishing Merlin as a brand it made sense to focus both product and company identities together to form a single, recognisable and outstanding brand.”

Monique Saint, Merlin’s Marketing Co-ordinator has overseen all of the branding changes. “…we knew we were undertaking quite a complex process, in addition to continuing with regular marketing activities. Even so, we knew not to underestimate the work that rebranding requires which has seen changes from the Merlin Website, through all marketing materials, stationery, signage, business cards and even down to updating the logo on our Franking machine. A big thank you to Gary Bradley of Artisan Bytes for his brilliant idea concepts and his help throughout the project”.

This bold and exciting rebranding process is set to further enhance Merlin Business Software’s profile, however existing Merlin customers can rest assured that it will be business as usual.

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