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Merlin and sales-i relaunch partnership

1st April 2021

Merlin and sales-i relaunch partnership

sales-i relaunch partnership with Merlin Business Software to deliver turbo-charged sales insights to merchants, stockists, distributors and wholesaler.

Maximising customer interaction and protecting market share is more important than ever. Integrating sales-i into your company workflow will enable accurate, data-driven decisions for your teams, whether you’re maintaining new sales revenues or looking to add fresh offers to a long-term client.

Commenting on the partnership, Nigel Mallender, Head of Sales & Marketing at Merlin said:

“Merlin’s work with sales-i goes back a number of years, though given the current climate and our clients’ requirement for on-the-go access to next-level sales intelligence, now seems the right time to re-launch our partnership.

Whether office-based or in the field, sales-i is an excellent tool for providing our customers with another layer to their Merlin Software with additional customer buying behaviour information, empowering their sales professional to make better more-informed decisions, reducing customer slippage and delivering sales insights at the touch of a button to make a real difference to the bottom line.”

“sales-i can be run remotely from a mobile device, is provided at a competitive monthly price, and integrates seamlessly with a client’s Merlin Software; furthermore, it can work side by side with Merlin’s SOP/CRM App too.”

Nigel Mallender, Head of Sales & Marketing at Merlin

“Merlin look forward to continuing our association with sales-i and we’d encourage any company, particularly those with a field sales team, looking to unhook additional opportunities in their data to consider evaluating sales-i.”

“At sales-i we’re always exploring ways to remove business challenges for our users and help them to deliver better sales. One of the strengths of our software is the opportunity to integrate with others. We enjoy seeing sales-i work for our partners, removing barriers to delivering improved sales opportunities. With the relaunch of our partnership, we’re looking forward to seeing how Merlin and sales-i can deliver those opportunities.”

Joe Cox, UK Head of Sales at sales-i

For further information, please visit

sales-i logo

About sales-i

Founded in 2008, sales-i create sales enablement software designed to make every sales call more personal and profitable.

sales-i allows sales professionals to clearly identify and target high-quality sales opportunities within their current customer base and action them seemlessly through our sales enablement solution. Equipped with customer buying behaviour alerts, salespeople can make insightful, personalized, quick business decisions, realizing repeat sales, reduced customer attrition and maximized profit margins.

sales-i is now used by over 1000 businesses in the UK to maximize the intelligence of their sales teams, including several Merlin customers. It is accessible on any device with an Internet connection.

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