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Frank Key Ltd

Frank Key Ltd is the largest privately owned, independent, builders’ merchant in north Nottingham. It has a 100 year history of providing classic service since being founded by Mr Frank Key in 1907.

The Products

Frank Key is renowned for being the largest independent builders merchant in north Nottingham. Their products and services can be split into three main areas. Building and Timber materials – With over 8,000 lines in stock.
Plant and Tool Hire – This includes power tools, building equipment, garden machinery and home and leisure hire.
Skip hire and waste disposal is Frank Keys third line of products where they offer both mini and builders skips.

The Requirements

When Frank Key decided to look at the market with a view to updating their software, Merlin’s software stood out as the leading system for the industry. The main issues for Frank Key were that the system could handle all areas of their business including the Plant Hire and their existing data could be converted from their current system.

The directors were also looking for a system that would take them into the future and help expand their ever growing business. It was vital that they could improve the efficiency of the trade counter and telephone sales, but as the company expanded, they had to be sure that the system they chose would also cope with the growth in users.

The Solution

After evaluating a number of systems, Frank Key was convinced that Merlin was the right choice of software; not only for their immediate requirements but also for the future. They had seen the software running very successfully in other companies in the same industry and were convinced that with all Merlin’s up to date standard features and on-going enhancements, they would be able to increase sales and profitability.

They were also confident that Merlin Business Software’s implementation and support team had the right experience to implement the system and support Frank Key into the future.

Other Benefits

Data Conversion

The ability to accurately convert all existing system data into the Merlin Software.

Simple Sales Process

A simple, fast and easy-to-use Sales Order Processing system, with Easy To Use, Fast Trade Counter Solutions.

Pricing Tools

Sales staff are able to negotiate on prices whilst staying within company guidelines on margins and profitability. Plus the ability to easily manage multiple special offers, as well as extensive management of customer special pricing.

Sales History

Instant customer history available whilst processing sales orders; shows what was previously purchased, how many, when and at what price without having to look up previous records.

Contact Management

Allows operators to record and view conversations, letters, quotations and mail shots details behind each customer record.


A sophisticated, yet user friendly report writer, allowing greater depth and flexibility of management reporting information as well as tailor-made reports.

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t: +44 (0)1246 457 150 e: [email protected]